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Using the feedback advertisment for estimation the efficiency of marketing strategie |
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International Conference on Mobile Learning, E-Society & E-Management |
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© 2011 by OLS Journal - ISSN No : 2091-
0266 |
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Number 1 |
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Year of Publication : 2011 |
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Authors : D.Shaltykova, Z.Tasbulatova, I. Iglikov, R. Ivlev, D. Bobrovnikov, I.Suleimenov, G.Mun |
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Citation |
D.Shaltykova, Z.Tasbulatova, I. Iglikov, R. Ivlev, D. Bobrovnikov, I.Suleimenov, G.Mun : Using the feedback advertisment for estimation the efficiency of marketing strategie : OLS Journals Special Isssue on Mobile Learning, E-Society & E-Management , 2011 , Published by : OLS Journals |
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Abstract |
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It is shown that combination of tools of ecommerce and traditional advertisement allows to realize feedback providing both information concerning effectiveness of separate advertising tool and data necessary for forecasting of sales dynamics. |
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Keywords |
:e-commerce, sales forecasting, feedback, advertising, innovations promotion |
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References : |
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