Manipal University, India

 The internet is channel for rapid communication. The intensity and frequency of interactions between pharmaceutical companies and customers (physicians and patients) are increasing. Pharmaceutical companies are under increasing demand to accelerate both physicians’ and patients’ interest in their pharmaceutical brands. e-detailing is recent method of promoting the pharmaceutical products to physicians. This study analyzed the perception of physicians towards the e-detailing concept. The data was collected through primary and secondary sources, and non-probability convenience sampling technique was used for the study.The results showed that (89%) of physicians prefer internet as a source of physicians feel that information over internet about pharmaceutical products is reliable and authentic. Due to lack of time (47%) physicians don’t use internet daily for product information.

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